3 Reasons Media Companies ♥ In-Memory Computing

This may be the Year of the Snake, but thanks to huge interest in Big Data in the media, advertising, and entertainment industries, 2013 is shaping up to be Hollywood’s Year of In-Memory Computing. In particular, media organizations are moving terabytes of data into ultra-fast machine memory to overcome three key Big Data challenges:

1. Streaming digital media to consumers
You might not think of streaming as a Big Data problem, but of course it is one. To stream music, movies, and other entertainment to a wide range of  mobile devices, TVs and computers requires the synchronization of massive amounts of data, including user preferences, content metadata (artist names, etc.), and network performance metrics. Increasingly, media organizations are turning to in-memory technologies to support instant access to this information.

2. Displaying relevant recommendations, advertisements and offers
Presenting the right recommendation, ad or offer at the right time can mean the difference between a repeat customer and a lost opportunity, between a successful cross-sell and a cluttered screen. Doing it successfully requires analyzing huge data sets containing user profiles, activity histories, and market trends, and too often this data is locked away in slow, disparate, disk-bound databases. By moving this data into very fast (and ever-more-affordable) RAM, media organizations are able to move as quickly as their need-it-now consumers.

3. Delivering immersive media experiences
Like streaming media, virtual online experiences such as MMO games require ultra-fast access to Big Data-size data sets, such as game rules, user actions, and network performance information. More and more, gaming and other virtual reality media companies are shifting data out of traditional databases and into RAM to deliver seamless, immersive experiences.

At Terracotta, we’re seeing huge interest from media companies in BigMemory, our flagship in-memory solution for real-time Big Data applications. For example, a coalition of the world’s top media companies streams movies to over 6.5 million North American subscribers thanks to BigMemory and is now expanding globally. Another leading global media company uses BigMemory to serve 10x more traffic — with 8 times fewer servers(!) — while achieving a 30x  improvement in application response times.  One of the world’s most well-known media research companies was able to improve access to campaign analysis reports by 2 orders of magnitude — from 20 seconds to 20 milliseconds — with BigMemory.

In short, in-memory technology can transform media experiences from sleepers to box office hits. Ready to learn more? Email me at gagan@terracotta.org or leave a comment below.

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