Personalize and Clever(ize) Your Customer Experience with Big Fast Data

Customer expectations have changed significantly in recent years with the proliferation of social media, mobile devices and location-based services. Companies have tried to capture the attention of customers through loyalty programs and promotions but those is changing too. 54% of consumers in the U.S. and Canada would consider ending their loyalty relationships if they were not [...]


Digital Natives, Leading the Digital Revolution

The public dialog is rich in references to “digital natives” and “digital immigrants.” In my family we have a couple of digitally native teenagers and – as a digital immigrant – I am constantly trying to improve from “tourist digital” to true digital fluency. But businesses, and indeed whole industries, are arrayed along a similar [...]


CEP Key to Value from Big Data

Enterprise data can lose its value in an instant. But when you can access, analyze and act on data in real-time, you can also extract big value from enterprise big data. Complex Event Processing (CEP) is a fundamental component of real-time data analysis and value extraction. Today, our parent company, Software AG announced the welcome [...]


Eliminate Telecom Fraud using In-Memory Data Management

Fraud impacts all organizations. Most organizations are unable to fully eliminate fraud and hence have to live with it as the cost of doing business.  A recent survey estimates global telecom fraud losses at $40.1 Billion USD or approximately 1.88% of revenue. This number is based on only the known fraud transactions, adding the unknown [...]


In-Memory Data Management: Solving Telecom’s Big Data Pains

Telecom is one of the leading verticals reeling from big data pains. These pains started showing after the iPhone was launched in 2007. Before the iPhone, the Telecom business mostly had customers that were on pay-per-use data plans resulting in few scalability challenges and infrequent network outages. Then came the iPhone that made the all-you-can-eat [...]